• Roll Recovery R3- A new way to treat and prevent Plantar Fasciitis

    The background behind the brand and Q&A with Jeremy Nelson, founder of Roll Recovery:

    Based in Boulder, CO, Roll Recovery was founded on the idea that massage and recovery products for athletes could drastically be improved.  Dissatisfied with other recovery products on the market, Jeremy Nelson decided to come up with his own product that would suit the needs of runners, cyclists, and all endurance athletes at all levels.  Jeremy's mechanical engineering and product creation background lent itself well to creating something completely unique and different in the world of massage and recovery for products.  Luckily for Jeremy, his wife, professional marathoner and elite athlete Adriana was more than happy to add input, ideas, and feedback on the first few prototypes to dial in the design to what the R8 is today.  After sketching out several initial concept sketches and several prototypes, the final version of the R8 went into production in 2011 and was received with open arms in the endurance community.  Word quickly spread through the endurance sport hotbed community in Boulder, and both elite and everyday endurance athletes came into Boulder Running Company (where it was first launched in the specialty retail market) to get their hands on this innovative product.

    Jeremy was kind enough answer a few questions about Roll Recovery, including how the brand got started:

    Q1- What is the idea and concept behind Roll Recovery and the initial R8?

    A1- "ROLL Recovery as a company started out as a way to launch the R8.  In 2011, I was running around 80 or 90 miles a week and trying to stay fast enough to pace Adriana in her workouts.  Because she's a professional runner, she would get a sports massage at least once a week, but I wasn't as fortunate.

    I had a few thoughts on what I wanted to design and started building some prototypes in my garage.  I figured I'd put my background in mechanical engineering and product development to use and see what I can come up with.  After a few funny looking prototypes, one design emerged that would eventually evolve into the R8.

    Adriana and I would show it to fellow runners and the feedback was great.  They wanted me to build them a prototype.  That's when we thought there may be an opportunity to launch it and build a company around it.  So to make a long story short, we put all of our money and time into developing the R8 and after about a year, launched ROLL Recovery in 2012 in Boulder, CO."

    Q2- How did you come up with the idea for the R3? Who can benefit from using it?

    A2- "Traveling around the country to races and expos the past few years we learned how common plantar fasciitis is with runners and people in general. Designing the R3 was a very fun exploration in how feet work and how to help alleviate these conditions in a small compact product.

    We acquired a 3D printer a little over a year ago with the intention of testing some of our designs.  For me, being a nerdy engineer at heart, working with a 3D printer was such a blast. We created several prototypes, collaborating with Physical Therapists and doctors in Boulder.  With so many professional runners on staff at ROLL Recovery, we are able to get instant feedback from an elite athlete perspective.  

    After finalizing the functionality and engineering of the R3, we focused a lot on the aesthetics and packaging to make the R3 a beautiful product.  I truly hope it can help many people."

    Q3- Launching a new brand is pretty challenging, how did you initially get the word out about the product and get initial demand going?  

    A3- "It is true, launching a new brand and spreading the word without a large budget is a massive challenge to say the least.  If a product is effective, the word will spread naturally, without requiring a marketing army. We literally had a zero marketing budget when we launched, so we relied heavily on our fellow runners to get the word out.  It was amazing to watch it spread to athletes, running groups and medical professionals.     

    Relying solely on grassroots marketing requires a tremendous amount of effort, but I believe word-of-mouth is the most powerful marketing tool.  We were fortunate that the R8 gained so much publicity early on by being featured in Running Times, Runner's World, Competitor and was even selected as Gear of the Year in Men's Journal in 2013.  

    Shortly after launching the R8, we humbly showed it to the Boulder Running Company to see what they thought.  We delivered 16 units, sat back and nervously waited to see how it went. I still remember getting the call at the end of the weekend, "Do you want the good news or the bad news? Everything sold and you better get over here now and deliver more." What a relief that was!

    No matter what kind of growth we experience, we will never lose sight of who we are: a bunch of tired, beat-up runners at heart."

    Q4- In terms of actually using an R3- if I have plantar fasciitis, what is your recommended use to help alleviate some pain and get on the road to recovery?

    A4- "A tight plantar fascia puts too much tension on the calcaneus and inflammation increases.  Part of relieving or preventing plantar fasciitis is simply stretching the plantar and all the intrinsic foot muscles on a consistent basis.

    The R3 was designed to reach specific areas of the fascia to make this process easy.  It's non-symptrical shape is designed to reach the arch areas of the foot and hit those spots that typically get tight.  One great tip using the R3 is to stick it in the freezer, which will work great for cold compression. In addition to helping relive foot pain, the R3 can be used as a small body roller.

    The R3 was designed to be compact, easy to use and travel with.  It is our hope that it will be a great solution for all those tired and sore feet out there!"

    The R8 is a truly innovative product well suited to deal with all the major upper and lower leg muscles for athletes of all shapes and sizes, however Jeremy and Adriana were inspired to expand their product line to come up with something less versatile, but focused on tackling one of the most common and frustrating injuries experienced by endurance athletes- plantar fasciitis.  To do so, the R3 roller was created, and is exclusively available at Jackrabbit stores across the country. 

    Click here to get yours!

    The R3 is a foot roller that features 3 key areas that specifically target areas of the foot to stretch the plantar fascia and other muslces to relieve soreness.  Unlike other rollers, the R3 is constructed in such a way as to relieve and stretch both inner and outer foot muscles, the plantar fascia, and heel of the foot.  As such, the roller is set up to relieve and stretch all areas of the foot, differentiating it from other products in the market place. 

    Features & Benefits:

    - Relieve Muscle Soreness
    - Deep Tissue Massage
    - Stimulate Blood Circulation
    - Reduce Recovery Time

    Initial sketches and concepts of the R8:

    By:BoulderRunning   |   December 4, 2015   |   Categories: New Product

  • On Cloudflyer- CloudTec Cushioning with Stability

    On first got started in 2010 with an idea to improve running footwear technology as we know it.  Designed and developed in Switzerland, the three founders wanted to create a line of shoes that was unlike anything on the market today.  On's technology is different in that unlike other running shoes, the outsoles are created with rubber loops that are directly connected to the midsole.  These rubber loops, known as Clouds, compress as they absorb shock and initial impact upon footstrike, then spring that energy and shock back into the foot upon forefoot propulsion at takeoff.  These Clouds absorb shock, provide a soft yet cushioned landing where needed, and also give some inherent stability due to the low profile and platform.

    The Cloudflyer is the latest in the brands' line, and is the most supportive and stable version yet.  The platform and base that it is built off of is wider, including the shape of the actual Clouds as well, meaning instead of the standard 13, there are now 12 Cloud loops but the difference is that these 12 are wider and are constructed with ultra soft yet resilient Zero-Gravity which also adds more stability, while improving the overall comfort of the shoe.

    On Cloudflyer- World Premier

    - The Cloudflyer by On is the brands first release of slightly more stable, everyday trainer.  The Cloudflyer comes standard with 12 "cloud" rubber pods that are constructed at a slightly higher durometer (a measure of firmness), yet have a bouncy, resilient feel.

    - Unlike other On models, the Cloudflyer is built on a wider plaform, meaning the CloudTec pods are build wider and slightly longer than other On models.  This results in improved stability and support, while still utilizing technology that cushions your landing, and springs forward upon takeoff.

    - A slight rocker profile further improves the heel to toe transition, and further adds to the overall responsive and bounce of the ride.

    - Lastly, a Speedboard directly attached to the outsole adds to the stable yet responsive ride, in conjunction with the wider, stable platform.

    On CloudTec Technology- What makes it different from other running shoes

    - On was built on one simple principle- cushioned landing, firm takeoff.  This is accomplished by using up to 13, pod like, rubber loops on the outsole that compress during initial strike, absorb shock and become rigid, then return that energy back upon takeoff.

    - Upon initial ground contact, these rubber looped "clouds" absorb shock and cushion the body from both vertical and horizontal forces that result in a soft, smooth landing.

    - As your foot transitions from heel to toe, these same clouds lock together to provide a rigid foundation to create a powerful takeoff.

    - Ultimately what happens is you get cushioning and proctection in the areas of the foot that it need it most, however, that cushioning springs back for a firm takeoff during the heel to toe transition.

    By:BoulderRunning   |   December 2, 2015   |   Categories: Uncategorized

  • ASICS MetaRun- Premium, Limited Edition Performance Shoe

    If running shoes were referred to as cars, the MetaRun by Asics would be considered the ultimate concept car.  With nearly three years in development, Asics teams of scientists, footwear designers, and developers were given no limits or restraints in terms of time or cost.  The only expectation that the teams had to meet was to produce the best performing running shoe every produced by the company with better than superior performance in terms of lightweight, stability, fit, and cushioning.


    Available November 27th in extremely limited quantities, the MetaRun will feature the best of the best in terms of Asics technology and performance.  With a price tag of $250, consumer expectation is justifiably high, and as a result Asics has done all but throw in the kitchen sink into MetaRun in terms of footwear technology advances, specifically in 5 key areas:

    - FlyteFoam-  The midsole foam used in MetaRun is known as FlyteFoam and it's very different from anything used by Asics in the past.  For starters, it weighs in 55% lighter than industry standard midsole materials, BUT also has more resilient properties which increases the level of cushioning.  Wearing it around and running a few miles on it, it is safe to say that it is one of the most comfortable shoes ever produced by Asics.  A key feature of FlyteFoam is built in organic fibers that act almost like memory foam in that the fibers instantly return the midsole to its original shape between each stride, meaning you'll get the same level of cushioning step after step for the life of the shoe.

    - X-GEL- Two types of Gel cushioning were used in conjunction with FlyteFoam, built into the midsole.  One of the units is directly under the first metatarsal, while the second unit sits back underneath the heel, two high impact areas where added cushioning and protection is needed most.

    - MetaClutch & Jacquard Mesh- To help create the best fitting, most comfortable upper ever created by Asics, an exoskeletal MetaClutch was utilized.  A MetaClutch external heel counter, with a built in memory foam lining wraps the lateral and medial side of the ankle bone, adding stability and providing a personalized fit thanks to the memory foam properties.  Additionally, a jacquard mesh was utilized in the upper itself further adding to the fit properties of MetaRun.  The mesh is a one layer, engineered mesh that minimizes friction and points of friction between the foot and the upper.  The result is a sock like fit, with minimal seams and hot spots.  The mesh combines closed and open weave patterns, that helps improve breathability and flexibility at a lighter weight than multi layered upper materials.

    - AdaptTruss- If you've worn Asics footwear in the past, you've probably noticed a Trusstic device on the bottom of the outsole before.  The purpose of a Trusstic is to reinforce the medial stability of the entire midsole.  The AdaptTruss is a brand new take on Trusstic stability in that the AdaptTruss is reinforced with carbon fiber that adapts to each individual runner.  What this means is the impact of medial forces on the foot is reduced in that MetaRun flexes during footstrike, but if there's too much inward roll of the arch, the Truss becomes rigid to correct excessive overpronation.

    - Sloped DuoMax- Dual Density posting in the midsole has been a staple way to provide support for years now.  While employing a "if it's not broke, don't fix it" approach, Asics also tweaked the firmer DuoMax material found in the midsole by sloping it, meaning it's precisely shaped and positioned to adjust to dynamic motion as the foot transitions from heel to toe.  What this means is that the DuoMax is sloped in such a way that the bulk of the firmer area of it is found toward the forefoot versus the heel.


    Compared to the Gel Kayano 22, a flagship premium cushioning and stability Asics model, MetaRun weighs in at 20 grams lighter, with 30% lower foam density (due to FlyteFoam's lightweight properties), and also has 28% greater stability thanks to the all new AdapTruss and Sloped DuoMax.  If you've ever felt like the Kayano, while cushioned, could certainly use more, MetaRun also boasts an 18% boost in rearfoot cushioning.  While offered in only one colorway for men and women (black and black), MetaRun is a pretty sharp looking shoe in person.  While Asics threw everything at MetaRun in terms of improved footwear technology, expect to see some of these innovations creeping slowly into the remaining footwear models of MetaRun in seasons to come.

    Available in-store only, at select stores below:


    - Time Warner
    - Union Square
    - Third Avenue
    West 72nd Street

    Boulder Running Company:

    - Boulder
    - Cherry Creek

    VA Runner:

    - Fredericksburg

    Texas Running Company:

    - Sugarland

    Running Fit:

    - Northville

    Garry Gribbles:

    - Stoll

    By:BoulderRunning   |   December 1, 2015   |   Categories: New Product

  • Stability Shoes- Get the support you need to feel your best

    Stability Shoes- How much support is needed?

    Lets face it, when looking to buy running shoes you've got no shortage of options to choose from in a variety of different categories and brands. Typically most shoes can be split into two major categories- neutral/cushioned, and stability/support. To help narrow down your options and help you decide which category to consider, we need to take into account several factors:

    Stability/Support- How to know how much support is right for you

    Runners who should consider stability shoes typically have arches that pronate excessively with each step, and often have flat feet (little or no arch). Runners who have low arches typically over-pronate more than runners with higher arches, although this is not always true. The runner who over-pronates has arches that collapse as their body weight comes down, allowing their feet to roll to the inside (or medial side). To determine if this might be you, take a look at the wear pattern on the bottom of your current running shoes. Over-pronators typically wear out the tread on the outer edge of the heel, and the tread near the ball of the foot. To prevent your feet from over-pronating, stability shoes feature midsoles with supportive features, usually a firmer area of EVA foam called a dual density post. The post is a usually a darker color, and works by reinforcing the medial side of the shoe, allowing the over-pronator to run with their feet and legs in proper alignment, minimizing the likelihood of injury.

    Another factor to consider is your injury history- if you've ever had knee, shin, lower back, or IT pain while running, you may want to consider trying shoes with more stability features to them. For expert advice into fitting you into the best pair of shoes that work best for your unique gait, visit any one of our store locations for a feee video gait analysis.

    By:BoulderRunning   |   September 16, 2015   |   Categories: Running Shoes

  • Race Day Essentials to Run A Perfect Race


    Fall is right around the corner with cooler mornings and shorter evenings, which means fall racing season will be here before you know it. If you've picked a target race later in the year, now is the time to make the necessary preparations in your training to make your target race your best one yet. After all the tempo runs, interval work, long runs, and recovery runs are complete, there's only one thing left to do on race day- perform at your best ability. In order to do that, you'll want to make sure you've got the right gear on race day to succeed.

    On that note, check out our race day gear guide filled with the all the essentials you'll need on race day to ensure you run your best race yet:

    Must Have Essentials:


    Let's face it, nobody likes chafing. Period. For the uninitiated, be thankful you've never experienced it. For those who have, you already know how important it is to lube up with Bodyglide. Non greasy and easy to use, Bodyglide can make or break a race.


    Depending on how long your race of choice is, you may or may not decide to bring some sort of nutrition with you. If you do, follow the golden rule- don't try anything new on race day, period. The general rule of thumb is to show up on race day hydrated, but not over hydrated. You'll want to take in fluids typically every 20-30 minutes, as well as refuel with easily digestible carbs in the form of gels or chews every 30-40 minutes. Make sure you take in a gel with a sip or two of fluids to help them digest properly.


    The other golden rule on race day is not going out too hard, only to blow up the second half. One of the smartest ways to race is to go out conservatively and finish the latter part of the race strong. A good rule of thumb is to start out at roughly 5-10 seconds per mile slower than goal pace and then cut that down as you progress toward the final few miles. A good GPS watch can really help you monitor your pace and help you make sure you stay within your limits without redlining too much. It's far better to finish strong and on top instead of going out a bit optimistically only to realize your goal of a big PR drift away as you get closer and closer to the finish line as your body runs out of gas.


    Your race day gear should be something that makes you feel light and fast, but that you've run in before multiple times just to be on the safe side. Choose your favorite pair of shorts that have a pocket or two to stash a key, several gels and an ID should you choose to celebrate with a post race beer. There's nothing like a singlet on race day to make you feel fast, as long as it's comfortable and fits well!


    Choose something that you've logged a few miles on (not too many though) that's light, and makes you feel fast. Nothing's better on race day than lacing up your favorite pair of flats, it just makes you feel fast and ready to rock. Keep in mind that not all flats are the same, and that sacrificing a bit of weight for a touch of stability can definitely help your legs feel fresher during the later parts of the race.

    By:BoulderRunning   |   September 4, 2015   |   Categories: running tips and advice , Categories: Running Accessories

  • Trail Running- What You Need to Succeed Off-Road



    Trail Running- Everything You Need To Run Trails


    Running on trails is a great way to mix up your training while enjoying the great outdoors. Taking your running off-road lets you enjoy great scenery, and depending on where you go, will give your quads and hamstrings a good hill workout as well. While you can certainly use a good chunk of your road running gear off-road, trail running requires a few gear necessities, that, if you bring them along, will help ensure you get the most out of your off-road excursions. Check out our gear guide featuring top trail running gear below.


    Jackets and Outer Layers:


    mens-the-north-face-better-than-naked-running-jacket-ccy2-x5d-front womens-the-north-face-better-than-naked-running-jacket-ccv4-u9k-front
    Men's The North Face Better Than Naked Jacket Women's The North Face Better Than Naked Jacket


    Weather can change in the blink of an eye on the trails, and warm sunny skies can quickly turn into dark, stormy, and wet conditions. Make sure you've got a lightweight, packable shell jacket that breathes while keeping rain out. The North Face Better Than Naked Jacket packs easily, and the breathable outer shell will keep you warm and dry.


    Trail Running Shoes- A Must Have:


    StinsonATR womens-brooks-adrenaline-asr-12-trail-running-shoes-1201901b569-outside
    Men's Hoka One One Stinson 3 ATR Women's Brooks Adrenaline ASR 12


    By far the most important piece of equipment you'll need on the trail is a good, high performance pair of trail running shoes. Weight is a consideration, but more important considerations include outsole traction to ensure grip and traction in slick conditions, as well as an upper that is either water proof or water resistant. You'll also want something that has good inherent stability as well, and don't forget a good pair of socks to go with them.


    Lightweight, Breathable and Quick Drying Apparel:


    sw0so914135-1-p womens-smartwool-nts-micro-150-pattern-short-sleeve-running-shirt-sw0np408684-model
    Men's Smartwool PhD Ultra Light Short Sleeve Top Women's Smartwool NTS Short Sleeve Top


    What you wear on the trail needs to be comfortable, durable, and most importantly not chafe. You'll want to choose something with flat lock seams, moisture wicking fibers (to help keep you dry), and that most importantly, fits comfortably. We love apparel made with merino wool fibers from Icebreaker and Smartwool for performance benefits and pure comfort.


    Don't Forget to Stay Hydrated:


    mens-nathan-vaporcloud-hydration-back-pak-blue-4531bys- ultimate-direction-jurek-grip-458713-product-shot
    Men's Nathan VaporCloud Hydration Pack Ultimate Direction Jurek Grip Handheld Bottle


    In hot, dry conditions it's critical to stay hydrated to feel and perform your best. Depending on your preference, you have several options to carry liquids with you on the go, from backpack style carriers to handheld bottles. Some runners have to have their hands free, while others with less gear can get away with carrying a handheld on the go. Whichever way you go, make sure to bring enough water and nutrition with you for the length of your off-road adventures.


    Must Have Accessories on the Trail:


    triberry-tube-large_382x369 body-glide-the-original-product-shot
    Nuun Hydration Tablets Body Glide Anti Chafing Lubricant


    Piggybacking off hydration accessories, make sure to bring enough sport drink and nutrition to keep you fueled as the last thing you want to do is to run out of gas on the trails, far away from your car. Pocket sized, easily packable products like Nuun hydration tablets, Honeystinger Waffles, and even energy gels will keep you going without adding bulk to your gear. If you prefer "real" food, bring something easily digestible that packs well for your on the go nutrition needs. Lastly, prior to heading out the door, don't forget the sunscreen and Bodyglide!

    By:BoulderRunning   |   July 30, 2015   |   Categories: Uncategorized , Categories: running tips and advice , Categories: Running Shoes , Categories: Running Accessories

  • Top 5 Running Destination Vacations

    Top 5 Running Destination Vacations:

    Running while on vacation can be a great way to explore new cities and places at your leisure. What better way to discover interesting spots to check out later in your day? Whether you choose an international destination or simply the next city in your town, running is one of the best ways to explore new places, meet new people, and see things that you may not have known about had you not taken your daily run. Check out our top five running destination vacations (in no particular order) if you're considering running on your next trip.

    Cape Town, South Africa

    Consistently voted one of the most beautiful cities in the world, Cape Town is a trail and road runners dream. Table Mountain is visible from most places in the city, and on a day with blue skies, to see it without its table cloth of low hanging clouds is magnificent. You can choose to take a cable car ride up to the top, or choose the more adventurous trail route from the bottom to the top to be rewarded with one of the best views of the entire city. Other great places to run are up Chapmans Peak near Noordhoek and Lions Head on the other side of Table Mountain. If you're looking to complete your first ultramarathon, you can't go wrong with Two Oceans, a 35 mile race that runs from the heart of the city south, then back up and around through the vineyards of Constantia before finishing at the University of Cape Town. There's also a half marathon option as well, but be forewarned, both races are surprisingly hilly and incredibly competitive- the winning time for the ultra is typically around 3:00 hours which is hammering!

    New York, New York

    New York, New York- in the words of Alicia Keys, if you can make it here, you can make it anywhere. New York City is particularly beautiful in the fall with seasons changing and leaves turning orange. The most well known and popular place to run in the city is of course Central Park, with over 840 acres and several different routes to choose from. The entire perimeter of the park is 6 miles, or you can choose to run the 1.5 mile loop around Jacqueline Kennedy Onassis Reservoir for some great views of the city. If you're looking for a longer route, head to the west side of Manhattan to hit up the Hudson River Greenway, a 12 mile trek from Fort Tryon park south to Batter Park City near the September 11th memorial. Lastly if you're lucky enough to lottery your way into the New York City Marathon in early November, you're in for one of the best races in the world. Exceptionally well organized with a world class elite field, you'll run through all five boroughs before finishing near Tavern on the Green in Central Park. It feels like the whole city comes out and cheers on the runners on race day as the crowd support is truly world class.

    Austin, Texas

    Austin is consistently ranked in the top 10 fittest cities in America, and it's no surprise given the many outdoor and recreation options in the city. One of the most popular trails in town is the Town Lake Trail that runs along the river that starts in downtown, with a full loop of 7-10 miles with the option to cut it short to just over 3 miles if you're short on time. A full dirty trail with two water stops along the way, Town Lake is the trail of choice for many which you'll notice quickly if you decide to go for a run on a busy Saturday morning. Another great option near downtown Austin is the Barton Creek Greenbelt which begins at Zilker Park and traverses just over 7 miles through waterfells, dense foliage, and shady trees.

    London, England

    London is consistently one of the most visited cities in the world, thanks to world class shopping, history, museums, and friendly, welcoming locals. You won't have too tough a time finding people to run with or places to run. The most popular spot in the city is of course, Hyde Park thanks to open space, and a 4.3 mile perimeter loop that can be increased to roughly 7 miles if you decide to explore the Green and St. James Park. Some of the most famous sites in the entire city are at your footsteps including the Marble Arch, Princess Diana Memorial Garden, and by going just outside Hyde Park, Buckingham Palace. All this aside, the people watching is fantastic especially if you decide to run later in the day. You'll see everything from sunbathers, roller bladers, and unicyclists along with an abundance of cricket and soccer matches. Looking for some company? Check out the Serpentine Running Club; with over 2000 members running socially and competitively, you're sure to find someone running your pace.

    Reykjavik, Iceland

    Reykjavik is another hidden gem for runners, with gorgeous scenery, friendly people, and fresh, Scandinavian air. You can run around the perimeter of the city fairly easily by taking several connected bike paths for a total of approximately 12-13 miles that offers great views of the Atlantic Ocean. If you'd rather explore the off-road regions of Iceland (which we highly suggest), head 20 minutes outside of the city to Lake Vifilsstadir to enjoy a 2.5km loop of crushed gravel and dirt on top of a small hill top. If you're eager to enjoy the best that running in the Arctic has to offer, check out a guided running tour put on by Arctic Running. You'll get up to three expert guides that can take you on a full day or multi day tour of the best trail and off-road running in the Arctic.

    By:BoulderRunning   |   July 29, 2015   |   Categories: Uncategorized

  • Gait Analysis- Why It's Important and How We Can Help

    Gait Analysis

    At Boulder Running Company, we are in the business of matchmaking and problem solving for your feet. Whether you’ve got high arches, flat feet, bunions, knee pain, shin splints, or anything in between, we’ve got the expertise, knowledge and tools to find the right footwear for you that suits your unique foot shape best, and keeps your running and walking injury free and fun.

    Gait Analysis- What is it and what’s in it for you:

    A gait analysis is a free tool we use to quickly and accurately determine which type and category of footwear will work best for you. A gait analysis involves you recording your lower legs and feet while running or walking on a treadmill at a pace that’s comfortable for you for about 30 seconds to one minute. The camera is set up behind you, and upon playback in slow motion, we are able to analyze each stride to determine what your feet are doing upon initial ground contact, all the way through toe off into the next foot strike.

    Several factors help us determine which footwear category will work best for you:

    • Initial Ground Contact- Typically we see people tend to initially heel strike or midfoot strike, with the majority of runners and walkers heel striking. A significant heel striker will likely have different requirements than a mid or even forefoot striker.
    • Arch Collapse- After initial ground contact, when your bodyweight is moving forward during propulsion, the arch of the foot will tend to drop in as it reacts to your bodyweight coming during each step. Depending on how much your arch collapses in will help us determine which type of footwear to fit you with.
    • Toe Off- The last step of the gait cycle occurs upon toe off, when your weight is transitioning forward as your opposite foot prepares to contact the ground as you take the next step. Often times we will see late stage overpronation here, in other words we will see your arch collapse in excessively at the last stage of the gait cycle, which indicates that you may do well in certain types of shoes that have stability in the forefoot area to address late stage overpronation.

    By:BoulderRunning   |   July 29, 2015   |   Categories: Uncategorized , Categories: Running Advice , Categories: gait analysis

  • Summer Survival Guide- Tips to keep cool on a Summer Run

    Make this Summer your best training season yet:


    Summer's here which means weekend racing, long trail runs under sunny blue skies, and refreshing post run dips in rivers and streams to cool off after a run. While all of this sounds great, running in heat and humidity has considerations to take into account to make this summer your best three months of training yet, and a good part of successful summer running is making sure you're using the right gear. Check out our top gear picks to help you make the most out of your summer training below, and be sure to check out our picks to survive summer successfully here.

    Lightweight, Breathable, Quick-Drying Apparel:


    Comfort is king, especially in hot conditions. You'll want to choose apparel that is composed of quick drying, lightweight, and breathable fabrics that pull moisture from your body, keeping you cool and dry while you run. The only thing you really don't want to do is choose clothing that's made out of cotton, because it does the opposite. Cotton absorbs moisture, but does NOT dry quickly, meaning your shirt will feel wet and sticky, and heavy with sweat; ultimately leading to chafing which, let's face it, nobody has time for. Shop Our Apparel Picks Here.

    Shoes- Stick to what works best for you:


    If you've found a pair of shoes that you like and keep you injury free and healthy, by all means, stick with it. If you're in the market for a new pair, check out some of the fun, bright colors that have released recently for the summer running season. Weight has become an increasingly important factor for all running footwear brands, so you'll notice that by and large, weight reduction is a big play this summer which is great as it is way more fun running in something lightweight and breathable to get your miles in. Shop Our Footwear Picks Here.

    Don't Forget the Accessories- They can make or break your run!


    The hot sun wreaks havoc by depleting hydration levels, so you'll want to be sure to hydrate on the run. This goes without saying, but water alone won't cut it. Be sure to rehydrate with plenty of sports drink with electrolytes to keep your body adequately hydrated, especially on longer runs. A general rule of thumb here is to sip on something every 15 minutes. You have lots of options to choose from, so try a few different options to see what your body prefers. Some of our personal favorites are Scratch and Nuun, both contain electrolytes and depending on your taste buds, taste really good as well. How you choose to carry your liquids is up to you, some runners swear by hand held bottles, while others choose to wear a belt that holds smaller bottles to keep their hands free. Make sure to use plenty of sunscreen, even on a cloudy (but still warm) summer day. If you're planning on a particularly long run, keep in mind that more than one application may be needed, especially in high altitude. Another crucial yet overlooked accessory is Body Glide, or any anti-chafing lubricant. When applied in key areas, this can often mean the difference between feeling comfortable or cutting a run short- chafing hurts! Shop Our Top Accessory Picks Here.

    Tips to get the most out of your summer running:

    Mix it up- Morning, Noon, or Night

    While some runners perform well in hot and muggy conditions, many of us notice a dip in performance and even easy days all of a sudden feel more difficult in the hot sun. To mitigate this, think about moving the time of day that you run to either early morning or the evening once the sun starts to go down and the temperature drops. It's ok if life gets in the way, and no matter how hard you try to get out of bed when the alarm goes off, or stay motivated to lace your shoes up after work, it just doesn't happen sometimes and that's ok. If the only way for you to get in a run is at lunch in the mid day heat, that's ok, we get it. Regardless of the time of day you run, make sure you're wearing apparel that breathes well and wicks moisture away to keep you as cool and dry as possible.

    Join a running group

    Now that there's all this extra daylight, there's no better time to join a running group. Running in a group is a great way to meet new people, and gives you a reason to get out the door and run when you don't want to if other people are expecting you to run with them, regardless of how hot it is outside.

    Places- Parks, trails, and more

    Longer days mean more hours of sunlight for you to discover new places to run. Enjoy the outdoors as much as possible by exploring new trails, parks, and bike paths in your neighborhood and beyond. Mixing it up like this keeps things interesting with fresh new scenery.

    By:BoulderRunning   |   July 20, 2015   |   Categories: Uncategorized , Categories: Running Shoes , Categories: Running Accessories , Categories: Summer Gears

  • Run Colorado Moving Sale

    Run Colorado Moving Sale


    New Location, New Name, Same Great Service
    The Run Colorado store’s moving (just a bit), changing our name to Boulder Running Company and continuing to lead the pack with our customer service. As of August 1, the store will be on the back of the plaza in Arapahoe Marketplace Shopping Center.

    We’re excited to open this new location and join the Boulder Running Company family name. As you’ve come to expect with Run Colorado, we’ll continue to provide you with great service, superior product, expert staff and legendary fun runs. Check us out at boulderrunningcompany.com to get your favorite products anytime, anywhere.



    Come say hello to us at our new location!

    Boulder Running Company: Where Fit Happens.

    By:BoulderRunning   |   July 16, 2015   |   Categories: Uncategorized