• Our Top Deals on Sale at Boulder Running Company

    At Boulder Running Company we pride ourselves on giving you the best prices on the best gear when we hold a sale. Come into one of our four locations or shop online to see everything we have on sale. But meanwhile, here’s just a little teaser to get you started.

    For Men
    Runners who want less shoe that’s low-to-the-ground prefer the Brooks PureConnect (regularly $89.95, now $58.47). At just 7.2 ounces, the toe box has a separate area for the big toe to function independently of the other four toes. This structure engages a runner’s natural balance. The inverted heel promotes a more forward landing position that helps maintain the center of gravity, reducing the potential for injury.

    If you wear orthotics, they’ll easily fit in the Asics Gel Fortitude 5 (regularly $99.95, now $79.96). Asics made this generation of the Gel Fortitude lighter, slightly wider, with a better fitting upper. Rear and forefoot gel cushioning absorbs shock during the gait cycle, adding support to the midsole.

    The rocker shaped midsole gives the Hoka One One Bondi B (regularly $159.95, now $119.96) its function. The form reproduces conditions a barefoot runner experiences when running on grass or sand. The shoe provides protection, stability and pronation control thanks to 50% more of the surface area coming in contact with the ground and a midsole that allows the foot to recess into it by almost one inch.

    For Women
    Lightweight at 7.9 ounces, the Nike Lunarglide+ 4 (regularly $109.95, now $76.96) provides substantial cushion and solid medial support. Dynamic Flywire threads work with the shoe’s lacing system to add support. Runners with mild overpronation benefit from this glove-like fit because of its lack of overlays.

    The 100% polyester, no-added-stitching upper fits like a glove while being breathable and flexible in the Nike Flyknit Free (regularly $159.95, now $119.88). All of the components of this shoe interact for a smooth, natural walk or run. The midsole has flex grooves that strengthen your moving feet. Minimal waste and minimal weight mean this shoe has a reduced green footprint too.

    It took 7 years of due diligence but Mizuno has released one of the most technologically advanced running shoes on the market. The Mizuno Wave Prophecy (regularly $199.95, now $139.96) features an Infinity Wave Plate running heel to toe. Its hip appearance is shaped like the infinity symbol but it’s totally practical, absorbing shock and providing forefoot propulsion.

    Shop our stores to see everything that’s on sale or shop online where we offer free shipping on orders over $75 with UPS. However you shop and whatever you choose, we’re happy to offer you such great savings on so many top-notch products.

    By:tlashkari   |   March 19, 2014   |   Categories: New Product

  • Spring Training – What to do now to get ready for spring

    You meant to keep up with running during the winter but the cold temperatures, long work hours and general sluggishness that comes with winter set in. But spring is coming and with it longer days (i.e. more running time), a boost of energy and the desire to get back out there with full force, starting out where you left off. Whoa! We know you’re anxious to get back out there and we love that but we also want you to enjoy running. Starting out too soon, too hard and too much after having taken a break and you can be left with injuries and frustration. Before you lace up your running shoes, consider these helpful tips:

    1. Start Slow – By this, we mean not only your pace but also the distance and frequency you run. You may have lost some ground, fitness and endurance-wise over the winter. That’s okay. Ease back into it. You’ll get there again soon.
    2. Prepare Your Body – Stretch gently. Warm up slowly. Run as long as it feels good. When you start to feel pain, slow down, walk through it. You’ll be able to run longer the next time you try. This eases your body into running again, letting it improve and strengthen at a better pace.
    3. Length Does Matter – You may have been able to log a lot of miles last fall but you can’t expect your body to do that again after a long break. Start out with shorter distances and you’ll be surprised how quickly you can return to previous lengths. The fact that you ran longer distances before will help you get back to the point faster.
    4. Set Goals – Don’t decide you’re going to run a marathon in a week when you haven’t been running for three months. If you have a big goal, like a full marathon, great. Goals are important but choose one that’s a ways out. Then work backwards, setting both distance and timing goals that are incremental and doable and that will lead you successfully toward your long-distance goal.
    5. Be Realistic and Forgiving – Okay, so you took a few months off. It’s okay. The important thing is that you are back at it now, enjoying being a runner all over again. Consider it a time of rediscovery. Celebrate each goal you reach, noticing how much you are improving. Soon, you’ll be back to where you were before and maybe even a little bit better, ready to take to the road this spring and beyond.

    An important part of spring training for a runner is the right equipment. Help yourself through these five tips by visiting our stores or shopping online for footwear, clothing and equipment to help you be a happier, better runner, no matter what stage you’re at.

    By:tlashkari   |   March 19, 2014   |   Categories: News , Categories: Running Advice , Categories: running tips and advice

  • Ragnar Relay- Official Partner of BRC

    We are proud to partner with Ragnar Relays!

    Be sure to use offer code CO14BRC when you register online to receive a FREE $100 Gift Card to BRC!

    Ragnar offers two relays in Colorado in 2014:

    By:BoulderRunning   |   February 5, 2014   |   Categories: Uncategorized

  • Plantar Fasciitis Remedy for Chronic Heel Pain

    You may not know what that pain in your heel is all about but you sure know you have it, especially the moment you step foot out of bed in the morning. Chances are, that pain is caused by a case of Plantar Fasciitis which WebMD says is the most common cause of heel pain.

    Plantar fasciitis happens because of repeated strain on the plantar fascia, the ligament that connects the heel bone to your toes and supports the arches of your feet.  If your plantar fascia is strained, you may experience weakness, swelling and inflammation in one or both heels.

    The people most at risk for developing plantar fasciitis are those who roll their feet inward while walking (subconsciously); have high arches; have flat feet and those who run, walk or stand for long periods of time. You’re most likely to feel pain upon waking in the morning and while walking and climbing stairs.

    The pain can vary from being an annoyance to downright preventing you from running or even being comfortable walking. Treatment includes resting and elevating the effected feet, doing mild calf stretches multiple times a day and wearing shoes that have both good arch support and a cushioned sole. Another method of treatment is the Strassburg for Plantar Fasciitis ($39.95) that Boulder Running Company carries.

    When you wear the Strassburg Sock at night, it actually prevents the plantar fascia from contracting by holding your ankle and forefoot in a position of dorsiflexion. It’s that contracting that happens naturally during the night that really causes the pain when you first place your foot on the ground. This sock really helps prevent that pain from happening. It can even help with the pain of heel spurs.

    Easy to put on and safe to wear for hours at a time, the Strassburg Sock is comfortable and breathable, with two adjustable straps to secure the foot in the correct position.

    Even while wearing the sock, your ankle joint will be able to move so it can’t lock up on you. Over a period of time, you’ll also find that the sock can help strengthen arches which, in turn, helps prevent plantar fasciitis pain from recurring. And, the Strassburg Sock is a great supplement to other treatments prescribed by your doctor or physical therapist.

    Shop online or visit any of our three locations to learn more about the causes of plantar fasciitis and how the right shoes for YOUR feet can prevent it from getting worse and can help you prevent future injury as well. At Boulder Running Company, we want you to be able to hit the ground running, not hit it in pain.


    By:Jeff   |   January 21, 2014   |   Categories: New Product

  • The Best Base Layers for Men and Women

    You’ve heard the expression “It’s what’s inside that counts.” True, but it’s also what’s underneath that counts when it comes to your comfort when you’re heading out for a walk, hike or run. We have a wide range of products for men and women that provide comfort, breathability, warmth when you need it, cooling when you need that, and style. Let’s take a look at some of our offerings, lady’s first:

    For active women, the right bra is essential. The Brooks Versatile Women’s Bra ($33.95) offers great support with compression and encapsulation that gives support on the run. Breathable mesh is placed in key sweat zones for comfort. And, the bra comes in a variety of solid colors as well as heather.

    Also essential for women is the Nike Pro Printed 2.5 Inch Short ($30.00), constructed from a Dri-FIT stretch-jersey fabric made of polyester and spandex that pulls sweat away from the skin, keeping you dry and comfortable. There’s a comfortable fit 2.5 inch inseam that makes this a great baselayer piece under a mesh short or uniform. But with a fabric weight of 265g, it’s strong enough to be worn as an outer layer.

    When you want more coverage, the New Balance Impact Tight for Women ($64.95) will keep you warm and dry throughout the winter. Lightning Dry fabric technology and four way stretch fabric work together to keep you dry and comfortable and moving with ease. There’s also a plush elastic drawcord waistband, a back mesh knee inset, zip pocket in back and reflective tape for safety. The lower leg zips not only make it easier to get in and out of the tights but they enhance their body-hugging fit.

    And now for the men, the Nick Core Compression 6 Inch Short ($28.00) is the right first layer before putting on other active gear. The shorts enhance performance while providing you with total comfort. Dri-FIT materials and mesh ventilation wick moisture away while the fitted, 4-way stretch Spandex built in, moves with you to enhance your range of motion. Body-hugging compression offers support while flat seams reduce irritation. Contrast stitching provides a great look in three different styles.

    Another great option for guys is the Brooks Thermal Wind Boxer ($34.95). It’s a great baselayer for cold and windy days. The wind-resistant fabric keeps you warm, adding compression for support and a plush waistband for comfort. Or, if you’re more of a briefs man, Brooks also has an Equilibrium Brief ($19.95) that also offers moisture wicking material with a great feel. The cut of the briefs offers light support but it’s sufficient as a foundation for any running outfit.

    Shop Boulder Running Company online or come into one of our stores to see the full collection of baselayers for women and men, just right for your style and needs. And don’t forget to then checkout the rest of our clothing collection to choose what you’ll put over those fundamental base layers!


    By:Jeff   |   January 21, 2014   |   Categories: Uncategorized

  • Beginner Running Clinic and Fun Run Sunday January 19th

    Are you new to running, or has it been a while since you last ran? Is starting to run one of your goals for the New Year? Join us for a FREE, fun clinic on Sunday, January 19 at 9 AM at our Boulder Store followed by a Fun Run! Here are some of the topics we will cover:

    • Setting realistic goals
    • Basic form coaching
    • What to wear in order to stay comfortable running in all seasons
    • What to eat and drink and when
    • How to stay motivated

    After the clinic, we will set out on a fun run with a comfortable blend of jogging and walking to get started on the right foot. This event will be a great opportunity to meet fellow beginners and participate in a fun and supportive environment to help you succeed! If you have any questions, feel free to contact us at (303)786-9255. See you there!


    By:Jeff   |   January 14, 2014   |   Categories: fitness

  • Stay Warm on Winter Runs

    You don’t let a drop in the thermometer keep you from running. Not even wind or snow can deter you from going for it! And because you live in Colorado, you know that the cloudy, chilly run you start out on can quickly turn into a sunny one with rising temps. To help you stay warm without inhibiting your freedom of movement, we’re highlighting some of our favorite stay-warm layers to keep you toasty on your winter jogs.

    Consider the first layer you put on your baselayer with the Brooks Smart Skin Long Sleeve Women's Top ($74.95). In a bright, pink color with pink overlays that encourage you to “run happy,” this top will keep you warm in the winter but also cool in the summer. We like to think of the Smart Skin as insulation; wear an outer layer over it and wind and cold are blocked, maintaining your core body temperature. But as it warms up, shed the outer layer and the Smart Skin keeps you from overheating. The warp knit has seamless construction and is fitted with polypropylene fabric that repels moisture for your ultimate comfort.

    Arm warmers are an ingenious thing. Slip them on for an extra layer of warmth but simply peel them off when you want without disrupting everything you’re wearing on top. Brooks Utopia Women's Arm Warmers ($37.95) are made of soft, brushed fabric with thermal properties. They are fitted and have a silicone gripper at the top opening so they don’t slip down on you. The warmers have a reflective detail on the wrist and a fold-over mitt with thumbholes that are hidden when you aren’t using them. On the upper arm, there’s a sleeve pocket that securely carries a key and ID.

    The shorter days of winter mean you may running when it’s dark at either end of the day, or even in the middle of the day when stormy skies decrease visibility. Make sure you’re seen as well as warm during those times. The New Balance Hi-Viz Beacon Jacket for women ($174.95) is ultra lightweight and breathable. Three pieces of visibility fabric are used for low-light, ongoing-light and no-light visibility so you can run with confidence any time of day and in any conditions.

    The Sugoi Speedster 3 Hoodie ($99.95) will feel like a second skin, offering you full motion stretch from Midzero materials that don’t add bulk. A form-fitting hood and sleek funnel neckline keep the cold out as do the extra long sleeves with thumb holes. Other added benefits include an invisible zippered back pocket for storing essentials and a media port that keeps MP3 player cords out of the way.

    Whether you wear it on its own or as a base layer, you’ll be showing your Boulder love with our Brooks Run Boulder Essential 1/2 Zip Top ($64.95). Soft brushed stretch fabric will make this jacket a favorite and you’ll appreciate the slightly longer cut too for some added coverage. Articulated sleeves with thumbholes keep the jacket moving with your every move. And the 360° 3M Scotchlite retroreflectivity keeps you visible and safe, whether you are wearing the pink, light blue or black version.

    Top off your toasty winter run look with the Nathan HeadGasket Headband ($24.95). Keeping warm will also mean keeping comfortable with the lightweight, moisture wicking material lined in fleece. Low-profile LEDs on the front and back and can be seen from up to 2,400 feet away. The 2 lithium batteries, which are included, provide 15-30 hours of operation. And when it’s time to wash the headband, just remove the batteries and toss it in the washer. Easy, effective and essential.

    Colorado winters don’t mean an end to your running routine. It just means being smart in your clothing choices to keep you warm, comfortable and moving freely. Let Boulder Running Company help you find your winter running wardrobe essentials today.


    By:Jeff   |   January 2, 2014   |   Categories: Uncategorized

  • Garmin Watch with Heart Rate Monitor: The Runner’s Tool for 2014

    It’s a great time to be a runner! Improvements in technology built especially for runners makes it possible to get a full sense of what you are doing and how you are doing it while running, whether for pleasure, exercise or competition. A prime example of that is the Garmin Forerunner 620 GPS Watch with Heart Rate Monitor.

    Wear this lightweight device and monitor your distance, pace, heart rate, time and more with a handy touch, tap or swipe of the screen. With a high-resolution display, the 620 is an update to the popular Garmin Forerunner 610 in that it still features the touch screen and easy-to-read, high-resolution color monitor but with the addition of side buttons.

    The 620 offers two especially unique features that make it stand out in the world of runners’ watches. First, it can predict your VO2 max which is something normally measured in the lab, typically while using a treadmill. The name comes from V for “volume”, O2 for “oxygen” and max for, well, “maximum.” It is the measure of the maximum rate of oxygen consumption measured per minute, during exercise. When you know your VO2 max, you can better measure your fitness progress and even your recovery time. It’s also used as a predictor of future race performance, all built right into the watch.

    Another great feature of the 620 is that it provides feedback on your running form and economy when used with the built-in HRM-Run Monitor. While strapped to your wrist, the built in accelerometer measures torso movement while you run, reporting your cadence, vertical oscillation (degree of bounce), and ground contact time. Learning more about that helps you with speed, agility, goal-setting, progression and even injury prevention. And a color gauge lets you compare yourself to other runners. The Garmin Forerunner 620 is the first GPS watch of its kind to do this and Boulder Running Company is proud to be able to offer it.

    Take all of that knowledge you are gaining about yourself and your runs and sync it all since the 620 is compatible with Garmin Connect. Wirelessly, the data is transferred to your computer and to your smartphone via a mobile app. The Live Tracking feature lets your friends and family see your stats in real time when paired with a smartphone.

    This indispensable device, that is so much more than just a watch, is priced at $449.95. It’s smart-looking  in either black with blue accents or white with orange accents. And remember, shipping is free with UPS on all orders over $75. And, as always, Boulder Running Company offers our No Hassle Returns Policy and Satisfaction Guarantee that says: We guarantee your absolute satisfaction. If you feel your high expectations have not been met, you can return our merchandise to us at any time within a 30 day window for a full refund.

    Come into one of our stores or shop online to see our full line of runner’s watches with GPS and Heart Rate Monitoring. Taking into consideration both your current and future needs, you’ll be able to find the right tool to help you achieve your running goals for 2014.


    By:Jeff   |   December 15, 2013   |   Categories: Uncategorized

  • Top Items All Runners Need this Holiday


    Still searching for the perfect gift for the runner in your life? Here are a few fail-proof ideas to please your runner this Holiday.

    1. 2XU Compression Performance Run Sock, $49.95, available in Men's and Women's sizing and colors.

    2. Feetures Elite Light Cushion No Show Tab Sock, $14.95, available in store.

    3. Icebreaker AC Chase Beanie, $19.95

    4. Tifosi Wisp Sunglasses in Crystal Brown, $59.95, available in store

    5. Nathan Quickshot Plus Hydration Bottle, $19.95

    6. Brooks HVAC Arm Warmers, $19.95

    7. Superfeet DMP Copper Support Insoles, $49.95

    8. Gu Roctane Energy Gel, $2.95, available in store.

    9. Roll Recovery R8 Massage Roller, $119.95

    10. Nathan Running Log Plus, $7.95

    11. Run Boulder Mug, $14.95

    Still looking for ideas? Our team would love to help. We are fully stocked with a great selection of shoes, socks, apparel, and accessories. Stop by any of our stores today and let us help you find the perfect gift!

    By:BoulderRunning   |   December 10, 2013   |   Categories: Uncategorized , Categories: Gift Guides

  • Head to Toe, Smartwool Has You Covered

    You don’t let cold weather keep you from running. Neither does the Smartwool line of products! Boulder Running Company is proud to carry Smartwool products. They keep you warm, dry and comfortable without adding bulk. Let’s take a look at the ways Smartwool and Boulder Running Company have you covered, head-to-toe.

    You lose the majority of your heat through your head so the Smartwool Reversible Training Beanie (Unisex) ($24.95) is a must for every runner. Its features include lightweight jersey-knit wool, a high-quality Merino wool that is naturally itch free and won’t shrink up on you. Like all Smartwool products, the beanie offers excellent temperature regulation combining warmth with breathability. The reversible design is a smart one, giving you two hats in one. Choose from Sunrise with Fuschia, Teal with Heather Grey, Graphite with Apple Green, and Black with Black.

    Besides your head, the next most essential place to make sure you stay warm when it’s really cold outside is your hands. Smartwool Liner Gloves ($19.95) are a favorite from fall through winter and onto spring because they are lightweight, warm but breathable – no sweaty palms! The superfine Merino wool fiber is warm but won’t shrink or itch. It’s sourced from New Zealand where the world’s finest wools are exported from. Wear these gloves alone or underneath heavier gloves. You can wash them in cold water, reshape them and let them dry. Easy!

    Onto your feet now, Smartwool makes a wide variety of socks in different styles and colors. For men who like low-profile footies, there’s the Smartwool PHD Run Light Micro Men’s Sock ($16.95). It’s just right for running in milder temperatures due to the ReliaWool Technology in the high impact areas of the foot. The soft wool fabric keeps feet dry and cool when you’re on the run.

    For women, the Smartwool PHD Outdoor Light Mini Women’s Sock ($16.95) comes in an array of fun colors. But this sock is all about state-of-the-art technology including 4 Degree Elite Fit System which uses two elastics for greater stretch and recover, which keeps the socks in place – no being eaten by your shoes! A patent-pending Reliawood Technology is place in high impact areas of the sock to provide shock absorption. The ankle and upper instep bands provide support where you need it. And the mesh vent zones provide real breathability.

    It may look purely fun, with it’s fun pink, purple and blue striped options but the Smartwool Striped Hike Light Crew Women’s Sock ($18.95) is serious business when hiking. It feels incredibly soft but is made of wool for comfort and performance.

    You’ll find yourself pulling on the Smartwool PHD Outdoor Heavy OTC Men’s Socks ($26.95) for more than just roughing it. A good, everyday sock, has ReliaWool Technology making it durable and comfortable. A full crew length, it really stays in place.

    Go ahead and spread out your toes which aids in blister prevention and protection for people who are susceptible to getting blisters between their toes. The Smartwool PHD Mini Men’s Toe Sock ($20.95) is light-weight, non-cushioned and has minimal ankle coverage. It’s fun but also practical.

    Day-to-day, you’ll find yourself pulling one of your pairs of Smartwool Diamond Jim Men’s Socks ($20.95) from your drawer. Soft, durable and comfortable, this wool sock works for you every day. Choose from two different sets of three-color, argyle pattern.

    Check out all of our Smartwool products, in the store and online. We’ve got just what you’re looking for, in your size. Head into winter with warmth that won’t leave you sweating or itching – just comfortable, no matter whether you’re wearing them for running, hiking, just knocking around or at work. Think of Smartwool as a wardrobe essential.


    By:Jeff   |   November 18, 2013   |   Categories: New Product