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Put Passion in your Soles!

Boulder Distance Carnival

We know you're unique, and need a shoe that works for your specific needs, not some else's. Let our fitting experts help customize your shopping experience to show you on camera what shoes will work best for you by using our free video gait analysis to determine what you need, what you don't, and what works best for your foot.


Featured Products:
Brooks Ravenna Women
Brooks Ravenna Women 
Price $99.95
Nike Lunarglide + Women
Nike Lunarglide + Women 
Price $99.95
Nike Lunarglide+ Men
Nike Lunarglide+ Men 
Price $99.95



BRC Voted a Top 50 Best Running Store in the U.S In 2006 were awarded the Best Running Store in the the US by the Running Network- a collection of over 40 sporting goods and footwear publications in conjunction with the IRRA (Independent Running Retailers of America). Mystery shoppers were sent out to hundreds of stores like ours, and scored us on objective criteria which included customer service, friendliness, knowledge, and professionalism. In 2007 & 2008, we were again ranked as a top rated store, and we're aiming for number 1 again in 2009.

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In 2008, the founders of the Boulder Running Company Mark Plaatjes & Johnny Halberstadt were awarded the Esprit Entrepreneur of the Year Award for 2008 by the Boulder Chamber of Commerce. Both originally from South Africa, the pair found the company in 1995.

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Boulder Running Company voted Best Running Store in Boulder by the readers of the Daily Camera, Boulders largest newspaper.

"It’s easy to see why Boulder Running Company has long been a favorite of local athletes as well as the throngs of runners who flock to Boulder for high altitude training...."

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